Translation(s): none


Contents

  1. Summary
  2. Links
  3. Questions
    1. Why do companies and individuals support Debian financially?
      1. Make sure that project sustains that they are dependent on (bgupta)
      2. Need to influence project (manpower donations) (bgupta)
      3. Good will - charity (bgupta)
      4. Debian is a worthy cause (bgupta)
      5. Fans of debian (bgupta)
      6. To get known in the linux/debian/free software world (holger)
      7. Looking for new employees (holger)
    2. What problems are we trying to solve?
      1. Current fundraising methods for DebConf are about as labor intensive as they could possibly be (bgupta)
      2. Lack of project wide unity in approaching and recognizing sponsors (bgupta)
      3. Not a huge amount of continuity on fundraising teams (bgupta)
      4. Little recurring revenue streams (bgupta)
      5. Approaching big sponsors early enough for a given DebConf (holger)
    3. What are we doing and what more can we do to reward companies and individuals that are supporting Debian? (bgupta)
      1. Currently: DebConf sponsorship level rewards (recognition) (bgupta)
      2. Discounted or free tickets to Debian events (bgupta)
      3. Discounted event sponsorships (bgupta)
      4. Visibility, publically thanking them on web pages, etc. (tollef)
      5. Grow debian-companies initiative (feivel and zack)
      6. Give swag e.g. http://www.gnome.org/friends/ (lucas)
      7. mimicking http://www.freebsdfoundation.org/ (zack)
      8. Allow individual donors to decide their privacy settings (zack)
      9. Rejected: Allow sponsors above a certain level to join debian-companies group (bgupta)
    4. DONE: Which existing Debian teams and initiatives should we include in overall fundraising?
      1. DONE: debconf-sponsors-team (bgupta)
      2. DONE: debian-companies (bgupta)
      3. DONE: debian-partners (bgupta)
      4. DONE: debian-auditor (bgupta)
      5. DONE: hardware-donations (lucas)
      6. DONE: debian-consultants (bgupta)
    5. What does Debian need donations/sponsorship for? (bgupta, confirmed with auditor)
      1. Events
      2. Annual Debconf (by far the biggest recurring expense)
      3. Local events
        1. mini-confs
        2. BSPs
        3. Sprints
      4. Hardware/Infrastructure
        1. Servers
        2. Networking equipment
        3. Video equipment (for events)
        4. Audio equipment (for events)
      5. Hosting
        1. Collocation
        2. mirrors
      6. Services/registrations
        1. Trademark registrations
        2. Domain registrations
      7. Internships
        1. GSoC (Technically not a cost, since Google pays students directly)
        2. Outreach Program for Women
    6. How do we decide how non-earmarked funds are spent? (Assuming DebConf fundraising gets split between purpose-driven and general fundraising efforts)
      1. Have Debian roughly match the discount we give to sponsors for event sponsorships if needed (bgupta)
  4. ToDo
    1. Find an active coordinator for debian-companies (zack)
    2. Lower the criteria for companies to join debian companies (zack)
    3. Figure out how to include more participants in this initiative and how to invite the other groups (bgupta)
  5. New Questions
    1. Should we have a global sponsorship team? (rafw)
    2. Why we make a distinction between sponsors and "partners"? (bgupta)
  6. Unsorted from list
    1. Consolidated Fundraising
    2. Recurring revenue streams
    3. Fundraising drives
    4. DebConf sponsorship levels vary year over year
    5. Debian sponsorship vs DebConf
    6. Not enough Fundraising team continuity
    7. Need to make more allowances for smaller companies
    8. How to deal with various currencies and countries
    9. Company consulting board
    10. Account for inflation
    11. Focus the discussion along 6 tracks
      1. principles
      2. goals
      3. strategies
      4. plans
      5. policies/procedures
      6. technologies
    12. Sponsor benefits
    13. Recognizing individuals that provide recurring income
    14. Need to reassess debconf budgeting model
    15. Look to FreeBSD Foundation for inspiration
    16. Use the term Donors instead of Sponsors
    17. Budgeting and mission specific fundraising
    18. Mazimize targeted donations, minimize untargeted donations
    19. How to recognize companies for funding development work
    20. Possibly merge partners initiative in with fundraising/sponsors
    21. Understanding why companies and individuals support debian
    22. Ask for donations during downloads
    23. Donations to debian are too difficult
    24. Donation sites look antiquated

Summary

Currently in Debian, the DebConf team and DSA seek donations from sponsors, but there has been no central effort to coordinate this work.

The debian-sponsors-discuss list was recently created to discuss how to coordinate things better, and to look at new ways of fundraising for Debian.

Questions

Why do companies and individuals support Debian financially?

Make sure that project sustains that they are dependent on (bgupta)

Need to influence project (manpower donations) (bgupta)

Good will - charity (bgupta)

Debian is a worthy cause (bgupta)

Fans of debian (bgupta)

To get known in the linux/debian/free software world (holger)

Looking for new employees (holger)

What problems are we trying to solve?

Current fundraising methods for DebConf are about as labor intensive as they could possibly be (bgupta)

Lack of project wide unity in approaching and recognizing sponsors (bgupta)

Not a huge amount of continuity on fundraising teams (bgupta)

Little recurring revenue streams (bgupta)

Approaching big sponsors early enough for a given DebConf (holger)

What are we doing and what more can we do to reward companies and individuals that are supporting Debian? (bgupta)

Currently: DebConf sponsorship level rewards (recognition) (bgupta)

Discounted or free tickets to Debian events (bgupta)

Discounted event sponsorships (bgupta)

Visibility, publically thanking them on web pages, etc. (tollef)

Grow debian-companies initiative (feivel and zack)

Give swag e.g. http://www.gnome.org/friends/ (lucas)

mimicking http://www.freebsdfoundation.org/ (zack)

Allow individual donors to decide their privacy settings (zack)

Rejected: Allow sponsors above a certain level to join debian-companies group (bgupta)

DONE: Which existing Debian teams and initiatives should we include in overall fundraising?

DONE: debconf-sponsors-team (bgupta)

DONE: debian-companies (bgupta)

DONE: debian-partners (bgupta)

DONE: debian-auditor (bgupta)

DONE: hardware-donations (lucas)

DONE: debian-consultants (bgupta)

What does Debian need donations/sponsorship for? (bgupta, confirmed with auditor)

Events

Annual Debconf (by far the biggest recurring expense)

Local events

mini-confs

BSPs

Sprints

Hardware/Infrastructure

Servers

Networking equipment

Video equipment (for events)

Audio equipment (for events)

Hosting

Collocation

mirrors

Services/registrations

Trademark registrations

Domain registrations

Internships

GSoC (Technically not a cost, since Google pays students directly)

Outreach Program for Women

How do we decide how non-earmarked funds are spent? (Assuming DebConf fundraising gets split between purpose-driven and general fundraising efforts)

Have Debian roughly match the discount we give to sponsors for event sponsorships if needed (bgupta)

ToDo

Find an active coordinator for debian-companies (zack)

Lower the criteria for companies to join debian companies (zack)

Figure out how to include more participants in this initiative and how to invite the other groups (bgupta)

New Questions

Should we have a global sponsorship team? (rafw)

Why we make a distinction between sponsors and "partners"? (bgupta)

Unsorted from list

Consolidated Fundraising

  1. Although DebConf is the largest "line item" on the Debian budget, my sense is that we need to have a coordinated fundraising sponsorship effort/team, that incorporates fundraising for DebConf, as well as other initiatives. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

Recurring revenue streams

  1. I'd like to see Debian Fundraising efforts start looking towards recurring revenue streams, so we don't have to do a mad scramble every time we need money (e.g. - every year for DebConf.) Yes, this will take many many years to accomplish, and we will likely never completely replace our annual fundraising efforts with recurring revenue streams. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

  2. In the light of recurring revenue, I'd like to see if we can setup something like the FSF has, where individuals can sign up to give a small amount every month that gets charged automatically from their credit cards. For example, one can give $10/month as an associate member to the FSF and that becomes a recurring revenue stream. Yes we'd need a lot of these to pay for an event like DebConf, but generally these dues add up as their paid membership increases. (forgive me if we have this already, but we definitely need to add at least Paypal to the mix.) http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

Fundraising drives

  1. "Fundraising drives" with matching contributions from sponsor grants, seem to be an effective component of many fundraising efforts for other organizations. (My company is doing a test this year, and is granting $5000 to Debian/Debconf13, to fund a matching pool for individual contributions of up to $100 each.) If it works, and perhaps even if it doesn't, I think Debian should have such a program as a longterm component of fundraising. (If it works, we'd look to find additional sponsors to contribute to the matching fund.) http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

DebConf sponsorship levels vary year over year

  1. One challenge for DebConf fundraising is that the levels and benefits of sponsoring DebConf change year over year, (including changing currencies.) which is a challenge for many sponsors. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

Debian sponsorship vs DebConf

  1. I feel like those sponsors who are sponsoring DebConf are really sponsoring Debian, and as such, should be recognized as such. One thing I have observed that seems an interesting model here, is that the Linux Foundation has Platinum, Gold and Silver memberships, with a fixed annual set of dues, that do not change. One of the benefits of becoming a paid Linux Foundation member is discounts on sponsorship of their conferences. I think this is a great model, and wonder what it would take to do the same for Debian? I'd like to see those companies that give year after year, have most of their funds flagged as Debian sponsorship, and have them get a large discount on the conference sponsorship fees. This still allows for local host country sponsors, who are unlikely to give again, to still just contribute directly to the conference, and allow us to adjust the sponsorship levels for the conference without having an outsize impact on those companies that earmark funds for debian in their annual budgets.) These primary Debian sponsorships would be a fixed annual amount, in a fixed currency. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

Not enough Fundraising team continuity

  1. There is not enough continuity in the DebConf fundraising efforts, as each year many of the team (who are local to the host location) move on. It's also quite bursty, and it would probably be a good idea to have some members of the fundraising team that aren't focused on shortterm efforts like DebConf available to work on long term initiatives. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

Need to make more allowances for smaller companies

  1. In corporate sponsorship, I feel that we must make allowances for smaller organizations, at the lowest tier. e.g. silver should have a lower barrier of entry for smaller companies. (Again this idea came from the Linux Foundation's model.) http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

How to deal with various currencies and countries

  1. Need to figure out what to do about sponsorship coming in from many countries and currencies. I feel some rationalization here would make life easier for sponsors, as well as fundraising teams. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000001.html

Company consulting board

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000002.html

Account for inflation

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000003.html

Focus the discussion along 6 tracks

http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130225/000004.html

principles

(1) principles - we agree to combine efforts; we agree to allow targeted donations; we will split untargeted donations per the following formula or let the DPL decide or have an allocation committee, or whatever; or not ... the goal here is to agree on how we will cooperate so that once the money is flowing we're not having disagreements about how to use it or who has the power to decide

goals

(2) goals - what are our objectives for combined fundraising; debconf, hardware, sprints, etc.; what are our objectives for donors: recognition, co-marketing, endorsement, etc.

strategies

(3) strategies - corporate giving, endowed giving, personal giving, matching programs, incorporation of debian/spi as a non-profit in new jurisdictions, grants, etc.; donor 'levels', etc.

plans

(4) plans - assigned action items for accomplishing the above

policies/procedures

(5) policies / procedures - as necessary

technologies

(6) technologies - let's not reinvent the wheel if we don't have to (see my sig)

  1. Unclear beyond DebConf benefits, what we can offer http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130304/000006.html

Recognizing individuals that provide recurring income

Need to reassess debconf budgeting model

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130304/000006.html

Look to FreeBSD Foundation for inspiration

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130304/000006.html

Use the term Donors instead of Sponsors

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130304/000011.html

Budgeting and mission specific fundraising

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130304/000007.html

Mazimize targeted donations, minimize untargeted donations

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130304/000008.html

How to recognize companies for funding development work

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130311/000012.html

Possibly merge partners initiative in with fundraising/sponsors

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130311/000018.html

Understanding why companies and individuals support debian

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130325/000019.html

Ask for donations during downloads

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130408/000022.html

Donations to debian are too difficult

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130429/000025.html

Donation sites look antiquated

  1. http://lists.alioth.debian.org/pipermail/debian-sponsors-discuss/Week-of-Mon-20130506/000029.html