A fundraising event (also called a fundraiser) is an event or campaign whose primary purpose is to raise money for a cause, charity or non-profit organization. Events are used to increase visibility and support for an organization as well as raising funds. Fundraising is an essential part of DebConf planning. The Fundraising team has a predefined workflow to follow:
Each and every action you make with regards to a sponsor should be recorded in the sponsor file. It is a good idea to make sure you understand how the sponsor file format works before doing anything else.
The sponsor file is our main tool and making sure it is up to date is a good way to track the work you have done and make sure we don't contact a sponsor twice by mistake.
- Check the files in the current year's sponsors-list directory in the git repository in order to see the status of the potential sponsor and addresses
Send an email to the contact and CC firstname.lastname@example.org. This email should include:
- a modified version of the email template for the current year (available in the git repository)
the current year's sponsorship flyer (usually available at https://media.debconf.org/dcYY/fundraising/debconfYY_sponsorship_flyer_en.pdf)
a link to the current year's sponsorship brochure (usually available at https://media.debconf.org/dcYY/fundraising/debconfYY_sponsorship_brochure_en.pdf)
- Update the sponsor file in git
It's a good idea to contact a potential sponsor another time if they haven't replied to your first email after a month or two.
Don't forget to update the sponsor file accordingly!
Finalizing the deal
Once the potential sponsor confirms at what tier they want to sponsor us we need to:
- Update the sponsor file accordingly (add tier, amount, etc.)
- Make sure the invoicing address we have is the right one. If there is no previous invoicing address in the sponsor file, we need to ask for one and add it.
- Ask the sponsor in what currency (and thus by what TO) they want to be invoiced in.
- Make sure the logo we have for them in the logo repository is the right one. If there is no logo, if it's not a logo in a vector format or if the logo has changed, we need to ask for a new one and add it in git.
- Make sure the logo link that will be posted on the website is the right one. If there is no link, we need to ask for one and add it in git.
Create a Merge Request on the current year's website to add the logo to the sponsors section.
Ask the chosen TO to invoice the sponsor. Since TOs have different invoicing workflow, please refer yourself to the How to invoice a Sponsor section for more details.
- Update the sponsor file when the TO confirms they have received the money.
At the end of the conference
If you have the energy to do this, it is nice to send our sponsors a bag containing t-shirts and goodies given at the conference accompanied by a letter thanking them.
This is best done during the conference and not afterwards. It's much easier to pack everything during the conference and to collect the missing contact info.
Note that this is not a requirement and can be skipped if you are overworked.